referral traffic
These are unlinked brand mentions, which are basically a website mention of your site without a link. This is a common problem that can be easily fixed. You are more likely to receive a link if your website has been mentioned before.
This is a great way to build your link-building strategy.
You might have noticed that they link to the identical piece of content.What's more, many links in those backlinks are quality backlinks from authoritative sites.
For your own rankings, the more words you have in your article is the better. Google Analytics is a free tool that will help you monitor which content performs better than others. This tool, along with Google alerts and others, allows you to measure metrics and other statistics.