Why are backlinks important?
Let the webmaster know that you are linking to some outdated resources. So that broken links can be located easily, it is important to always provide the exact location. You can offer alternatives to the links, including your site. You should be helpful, and not greedy about getting a backlink. While this is often a good approach, there are times when the webmaster won't link back to your site.
Research shows that 69% marketers believe buying links can improve sites' search rankings.
These are unlinked brand mentions, which are basically a website mention of your site without a link. This is a common problem that can be easily fixed. You are more likely to receive a link if your website has been mentioned before.
To get amazing backlinks, the first step is to find sites with great backlinks. Then look at their link profiles. Good content attracts backlinks because site owners feel compelled share it with their audiences. This is why you want to search for pages that have 'lotsa' links in the first step. They've already proved to be link-worthy.