google earth
Competitors are a fact of every website and service. When you create your content, it is important to review them. It is important not to copy other people's content. You want to produce better content than your competitors.
The infographic is the best of all content images.
As I stated at the beginning, all of what I have discussed here requires work. It's worth doing it well, just like any worthwhile task. If this is not for you or your heart is not in it, that's okay. It's okay to admit that this is more work than what you signed up for. You shouldn't go back and whine in the forums about how 300 social bookmarking links you have created, but you still can't rank on Google's first page. So you need a way to create amazing backlinks that isn't hard or requires thought.
It helps people with sources (bloggers or journalists) connect to people who are looking for exposure and links (you).