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Podcast interviews can boost your online presence. They also create backlinks to your niche. After you have established yourself in your niche, you will be invited to many interviews. However, it may be necessary to make the first move when you start.
An alternative way to gain backlinks is updating old content. It is possible that old content already has backlinks.
You are a valuable resource if you have data that no one else has. If you want others to refer to your study, they will need to link back to the source.
To be able to obtain backlinks, one doesn't need to be rich or famous. You can't expect backlinks to happen by magic. Instead of waiting for them, get proactive and start asking.