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(And, as I said earlier, longer content tends generate more backlinks and shares... and higher Google rankings.
Guest bloggers use their post ideas to generate backlinks. They pitch a post idea and get it accepted. Then they awkwardly include a link within their content.
Guest blogging is a popular strategy to increase backlinks and improve your ranking.
Broken link building can be a powerful strategy for SEO. It can also be one of the most difficult parts of backlink construction. Finding broken links is the hardest part. Bloggers and websites know how important it is for your content to be updated with the most relevant links.